Giving Customers Choices

If you are trying to expand your business, you are most likely looking at how to expand your line of products and services. However, a new study suggests that sales increase when customers are given fewer choices, particularly if you are a new company.

One example of this is Smuckers Jam. Instead of offering customers 40 different flavors and flavor combinations, they tend to stick to the classics: grape, strawberry, raspberry, apricot. While customers think they like choices, research shows they purchase more without any negative feedback when you do the thinking for them and offer them fewer choices.

In fact, one of the most important considerations for customers while shopping is decision simplicity, meaning people are more likely to purchase when the ease with which they can get information they consider to be trustworthy is high. This is why you will find you get more impulse business when you offer already made designs for custom t-shirts, instead of asking your customer to decide on each element and color for their t-shirt within your Apparel ERP system when they place an order.

Another element of decision simplicity is having software solutions for business that make your website very user-friendly and easy to navigate. If items are too difficult to purchase from your site, customers will find a website that is easier to navigate. Having a strong promotional products business software and helpful applications integrated with that system will help draw customers to your website and keep them there. Beyond that, it’s up to you to offer the right amount of products and services to tempt them without confusing them.

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