Selecting Fonts for Your Website

Choosing Fonts for Your Website

You’ve written all of the copy for your website, perfected your color scheme and chosen images that perfectly represent your brand. Once your site is designed, there is one important step that many people forget about until it’s time to finish putting everything together: your font.

The font you choose for your website can either complete your brand image or ruin it. The wrong font makes your company website look more like a fourth-grade project instead of a legitimate, professional site. Here are some tips for choosing the right font to use when compiling your website with the help of your on-site software:

• The main distinction between different fonts is serif vs. sans serif. Serif means there are small strokes on the end of each letter or symbol that look like caps or feet. These fonts tend to create greater separation between the letters and make the font easier to read. Many companies will choose a serif font for the larger bodies on text within their website and other software solutions for business.

• Sans serif fonts are fonts that lack the strokes serif fonts have. These are simple, straightforward, and slightly harder to read in smaller sized text. We recommend using these fonts for the larger titles on your website. The contrast between the two separate fonts will help your webpage look professional and varied.

• If you want only one font, choose a sans serif, if you are trying to look clean, cool, technical, youthful, uncluttered or modern. Serif fonts are ideal if you want to look personal, traditional or user-friendly. Also, you should generally try to match your font to your brand. If your website is designed in a minimalist manner, choose a sans serif font.

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