The Top Decorated Apparel Markets
As a small business person, one question you should always ask yourself is, “What is my target market? Who are my ideal customers and how can I reach out to them?” Let’s look at the most popular markets within the promotional products industry.
The decorated apparel market is one of the most popular promotional product markets, according to the PPAI’s 2014 Buyer Insights report, particularly among advertisers. Within the decorated apparel market, the 5 best markets, according to Stitches University, are:
- Financial Institutions (banks, credit unions, and so on)
- Government Agencies (both direct governmental departments and private subcontractors)
- Health Care (hospitals, clinics, etc.)
- Education (schools, universities)
- Service Industries (restaurants, retail, hotels)
Learn about our Decorated Apparel Management Software.
See the SlideShare below for details (why they’re prime opportunities, who buys, special considerations and more) on each of these promotional products markets:
A few other decorated apparel markets worthy of note are:
- Not for Profit Organizations (especially good for decorated t-shirts: volunteer, fundraiser, camp)
- Construction (an enormous field ranging from yellow vests for road workers to logoed shirts for carpenters)
- Trade or Professional Associations & Civic Clubs
- Real Estate (Realtors, property management staff)
- Automotive (dealers, mechanics, etc.)
By focusing your marketing and production efforts on these industries, you can grow your business substantially. Sit down and identify what of the above industries are popular in your area, then come up with a strategy on how to target them, whether through online marketing, direct sales, or (by far the best) encouraging word-of-mouth.
For more information, see the full PPAI 2014 Buyer Insights Report below. It’s mainly on advertisers and agencies but gives good insight into your current and potential clients’ buying habits, attitudes toward promotional products and so on:
Speaking of the PPAI, check out Image Source’s pick of the best of the PPAI 2015 show below for new ideas on promotional products to reach your market:
Ready to grow your shop? Then target these markets and check out OnSite to help you handle all the new growth!
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